Encourage Customers to Recommend Your Business

Here are some suggestions for asking your customers to help you gain new ones.

Define a Target Market for Your Small Business

Identify a profitable target market or niche for your business.

Doing Market Research

Learn how small businesses can do their own market research.

Your Business Image: Ten Ways to Build and Market It

Marketing strategies to build your business brand.

A Marketing Strategy for Every Business

Find the right marketing technique to help customers find your business.

Email Marketing Without Spam

Make your email marketing effective, not annoying.

Market Your Products or Services on Your Website

At a minimum, your website should do three things.

Listings: Advertising That Works

Inexpensive listings such as the Yellow Pages or local business directories are cost-effective -- and they get results.

Avoid Unlawful Advertising: Seven Rules for Your Business

Comply with laws against deceptive or misleading advertising.

Drafting an Effective Social Media Policy

Find out how to draft an effective social media policy for your small business.

Retail, Wholesale, and Consignment Sales

Different sales methods mean different legal and logistical details.

Consumer Protection Laws and Your Business

Be aware of laws against deceptive advertising and pricing -- and when they apply.

Consumer Credit Laws and Your Business

Certain federal laws apply if your business extends credit to customers.

Shipping and Refund Rules for Businesses

Learn about FTC shipping and refund rules that apply to businesses.

Business Equipment: Buying vs. Leasing

Decide whether to lease or buy by learning about the pros and cons of each.

Invoicing Customers and Extending Credit

When and how to extend credit to your customers.

Mediation for Small Businesses

Mediation is cheaper, faster, and more amicable than taking adispute to court.

Internet Sales Tax: A 50-State Guide to State Laws

Learn the rules for your state about paying sales tax on Internet sales.