Sales & Marketing
Every business needs customers. Here's where you'll learn about finding customers with marketing strategies tailored for small business budgets, starting up your small business website, and the different ways you can sell your product or service, increase sales, and successfully collect payment.
Nolo has books, forms, and online applications that can help small business owners run their business. See the Small Business Products page for a complete list of Nolo's small business products,
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Define a Target Market for Your Small Business
Identify a profitable target market or niche for your business.
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Your Business Image: Ten Ways to Build and Market It
Marketing strategies to build your business brand.
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Market Your Products or Services on Your Website
At a minimum, your website should do three things.
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Avoid Unlawful Advertising: Seven Rules for Your Business
Comply with laws against deceptive or misleading advertising.
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Retail, Wholesale, and Consignment Sales
Different sales methods mean different legal and logistical details.
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Consumer Protection Laws and Your Business
Be aware of laws against deceptive advertising and pricing -- and when they apply.
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Business Equipment: Buying vs. Leasing
Decide whether to lease or buy by learning about the pros and cons of each.
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Mediation for Small Businesses
Mediation is cheaper, faster, and more amicable than taking adispute to court.
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Internet Sales Tax: A 50-State Guide to State Laws
Learn the rules for your state about paying sales tax on Internet sales.
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