Sales & Marketing

Every business needs customers. Here's where you'll learn about finding customers with marketing strategies tailored for small business budgets, starting up your small business website, and the different ways you can sell your product or service, increase sales, and successfully collect payment.

We have books, forms, and online applications that can help small business owners run their businesses. See the Small Business Products page for a complete list of our small business products.

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Identify a profitable target market or niche for your business.

Marketing strategies to build your business brand.

Comply with laws against deceptive or misleading advertising.

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Different sales methods mean different legal and logistical details.

Be aware of laws against deceptive advertising and pricing -- and when they apply.

Decide whether to lease or buy by learning about the pros and cons of each.

Mediation is cheaper, faster, and more amicable than taking adispute to court.

Empower Yourself: DIY Products by Nolo

Sidestep the lawyers with do-it-yourself books, documents, and software.

Create a savvy year-round tax strategy for your small business and take all the deductions you're due with this pair of books written for the thrifty entrepreneur.
Use this pair of Nolo’s bestselling business books to answer your routine legal questions and guide you in filling out the forms, documents, and contracts needed to run your day-to-day operations.
Our form provides everything you need to establish the internal rules of your limited liability company.
Building Your Business is Expensive. Launching Your LLC Shouldn't Be.

Nolo offers hundreds of consumer-friendly, do-it-yourself legal products for all types of legal situations. Browse our full product list.

More Legal Issues

Click below to view more legal issues. Our extensive collection of legal topics ranges across different areas of practice.

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Learn About Our Team

Our editors have over 100 years of combined experience practicing law. These professionals have worked in a wide range of legal areas, from estate planning to criminal law to business formation and beyond. They’re experts at explaining complicated legal issues in easy-to-understand terms.

Learn more about the team that manages Nolo’s articles, books, and DIY tools.

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