Marketing & Advertising

Does your small business need help locating customers for its product or service? Here is where you'll learn how to identify your target market, conduct market research, build your business image, and market and advertise your business -- all without breaking the bank.

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Marketing and Advertising for Your Small Business

Define a Target Market for Your Small Business

Identify a profitable target market or niche for your business.
Your Business Image: Ten Ways to Build and Market It

Marketing strategies to build your business brand.
Avoid Unlawful Advertising: Seven Rules for Your Business

Comply with laws against deceptive or misleading advertising.
Rules for Using Customer Testimonials

Customer testimonials are a powerful marketing tool for your small business but there are some things you need to know.
How to Run an Online Contest Giveaway

Learn how to set up a popular and successful online giveaway or raffle.
Rules for Running an Online Contest

Before you launch an online contest, you need to make sure your rules follow state and federal regulations and social media platform online contest requirements.

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