Marketing & Advertising
Does your small business need help locating customers for its product or service? Here is where you'll learn how to identify your target market, conduct market research, build your business image, and market and advertise your business -- all without breaking the bank.
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Define a Target Market for Your Small Business
Identify a profitable target market or niche for your business.
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Learn how small businesses can do their own market research.
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Your Business Image: Ten Ways to Build and Market It
Marketing strategies to build your business brand.
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A Marketing Strategy for Every Business
Find the right marketing technique to help customers find your business.
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Listings: Advertising That Works
Inexpensive listings such as the Yellow Pages or local business directories are cost-effective -- and they get results.
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Avoid Unlawful Advertising: Seven Rules for Your Business
Comply with laws against deceptive or misleading advertising.
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Make your email marketing effective, not annoying.
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Where can I find current laws regarding spam?
All this spam -- the email kind, not the tinned meat product -- is driving me crazy. Aren't there some laws against spam? Where can I find them?
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What Are the Legal and Tax Implications of Being a Corporate Sponsor for a Nonprofit?
Issues a for-profit business should be aware of when signing a sponsorship agreement with a nonprofit.
Talk to a Business Law attorney.
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