About Nolo

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Careers at Nolo

Nolo, a subsidiary of Internet Brands, offers a unique opportunity to work in a small, established, and nationally respected company.

Current Openings

Editorial

Senior Content Strategist

Do you have a proven track record of turning ho-hum ideas into eye-catching must reads? Love connecting with an audience and helping solve their problems?

Nolo, the oldest and foremost publisher of self-help legal books and software for consumers, is currently seeking a senior content strategist to lead the development and execution of innovative content strategies that drive traffic, audience engagement, and conversions across our legal websites. In this role you'll be responsible for understanding the mindset of our audiences, crafting creative content solutions to attract and engage those audiences, and analyzing data to judge whether or not you've been successful.

Responsibilities

  • Conduct competitive and gap analyses to unearth opportunities for organic growth around business priorities.
  • Conduct market and audience research to truly understand the needs of our readers.
  • Identify valuable audience segments and create user journeys for different legal issues that help identify consumer needs.
  • Partner with the editorial and SEO teams to incubate ideas for engaging content that is consistent with the company's brand image.
  • Develop content plans around the best ideas using data, research, and psychology to create on-brand content experiences tailored to target audiences.
  • Make informed, data-driven decisions to develop a business case for the idea.
  • Make recommendations for content development and present those ideas to senior management.
  • Work with editorial leaders on guidelines for tone, style, and voice that best speak to the audience.
  • Track performance of content and spot patterns and trends in the data in order to formulate action plans.

Requirements

  • 8+ years of experience in content strategy/management or marketing.
  • Proficient with market, audience, competitive, and keyword research.
  • Proven leader who can manage people and projects successfully.
  • Creative thinker who can use research, data, and business goals to craft standout content ideas that speak to diverse audiences and drive engagement.
  • Excellent writing and editing skills with an ability to make complicated concepts clear and compelling.
  • Great collaborator who can work across teams (editorial, SEO, product, marketing, tech) to solve problems and get results.
  • Versatile storyteller with a knack for connecting with a variety of audiences.
  • A mindset that goes beyond just words to consider UX and visual design.
  • Command of SEO best practices and how to incorporate them into compelling content to drive organic traffic.
  • Experience with Excel and analytics tools like Google Analytics.
  • Organized and strict about meeting deadlines.
  • Ability to work in a fast-paced, matrixed environment.
  • Bachelor's degree in Marketing, Communications, Advertising, Journalism, or related field.
  • Bonus: Experience in the legal field. Comfortable with legal concepts/jargon with an ability to make them accessible to a general audience.

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Content Strategist

Do you have a knack for turning a ho-hum idea into an eye-catching must-read? Love connecting with an audience and helping solve their problems?

Nolo, the oldest and foremost publisher of self-help legal books and software for consumers, is currently seeking a content strategist to develop and execute innovative content strategies that drive traffic, audience engagement, and conversions across our legal websites. In this role you'll be responsible for understanding the mindset of our audiences, crafting creative content solutions to attract and engage those audiences, and analyzing data to judge whether or not you've been successful.

Responsibilities:

  • Conduct competitive and gap analyses to unearth opportunities for organic growth around business priorities.
  • Conduct market and audience research to truly understand the needs of our readers.
  • Identify valuable audience segments and create user journeys for different legal issues that help identify consumer needs.
  • Partner with the editorial and SEO teams to incubate ideas for engaging content that is consistent with the company's brand image.
  • Develop content plans around the best ideas using data, research, and psychology to create on-brand content experiences tailored to target audiences.
  • Make informed, data-driven decisions to develop a business case for the idea.
  • Make recommendations for content development and present those ideas to senior management.
  • Work with editorial leaders on guidelines for tone, style, and voice that best speak to the audience.
  • Track performance of content and spot patterns and trends in the data in order to formulate action plans.

Requirements:

  • 5+ years of experience in content strategy/management or marketing.
  • Experience with market, audience, competitive, and keyword research.
  • Creative thinker who can use research, data, and business goals to craft standout content ideas that speak to diverse audiences and drive engagement.
  • Excellent writing and editing skills with an ability to make complicated concepts clear and compelling.
  • Great collaborator who can work across teams (editorial, SEO, product, marketing, tech) to solve problems and get results.
  • Versatile storyteller with a knack for connecting with a variety of audiences.
  • A mindset that goes beyond just words to consider UX and visual design.
  • Knowledge of SEO best practices and how to incorporate them into compelling content to drive organic traffic.
  • Experience with Excel and analytics tools like Google Analytics.
  • Organized and strict about meeting deadlines.
  • Ability to work in a fast-paced, matrixed environment.
  • Bachelor's degree in Marketing, Communications, Advertising, Journalism, or related field.
  • Bonus: Experience in the legal field. Comfortable with legal concepts/jargon with an ability to make them accessible to a general audience.

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Style Editor

Do you have a knack for taking dry copy and bringing it to life? Do you know how to inject just the right amount of style to keep readers engaged without sacrificing credibility?

Nolo, the oldest and foremost publisher of self-help legal books and software for consumers, is currently seeking an editor to focus on polishing articles for style and readability. This “style editor” will take legal articles written by attorneys and turn them into compelling reads for different target audiences.

The topic areas covered will span across many legal areas including divorce, personal injury, bankruptcy, DUI, and estate planning, just to name a few. This means that our editor will need to be agile enough to work with all types of legal subject matter, and make them “pop” for the reader.

Requirements

  • A flair for language and article construction, with the ability to connect with the common reader.
  • Superior copy editing skills: grammar, punctuation, spelling, etc.
  • Experience working with, and editing copy from, a wide variety of writers.
  • Ability to manage other editors, mentor them, and ensure their work meets standards.
  • Organized and agile with the ability to juggle many projects at once and always deliver a superior product on time.
  • Exceptional attention to detail.
  • Knowledge of SEO best practices and how to incorporate them into content.
  • Bonus: Some experience in the legal space and/or a familiarity with legal terminology.

We have offices in Los Angeles and Berkeley, California but are open to remote candidates prepared to travel to our office from time to time.

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Production

Production Coordinator

Nolo is one of the nation's preeminent providers of do-it-yourself legal solutions for consumers and small businesses. We produce articles, books, apps, and software, including the renowned Quicken WillMaker. A subsidiary of Internet Brands, our sites include Nolo.com, Lawyers.com, and topic-specific domains like DisabilitySecrets.com.

Responsibilities:
- Oversee deadlines related to each stage of the production of books, eBooks, and eForms, ensuring that all are published on time
- Shepherd titles from manuscript through layout, proofing, indexing and preparation for delivery to the printer or for online upload
- Schedule work going to freelance indexers and proofers and be their primary contact
- Handle quality control of proofed manuscripts and printer proofs
- Create PDF eBooks using Adobe Acrobat Pro. Create files for conversion to epub and other formats
- Prepare companion files for each title and create online companion pages
- Prepare files in various formats (pdf, rtf, jpg, tiff) as needed for in-house use and for publishing partners
- Repurpose cover art files for web
- Track all information about each title and keep tracking systems up-to-date
- Submit book data to Library of Congress for cataloging

Requirements:
- Solid working knowledge of Word, Adobe InDesign, Photoshop and Acrobat Pro for the Mac
- At least two years' experience working in publishing
- Strong eye for detail
- Excellent organizational skills
- Proofreading skills
- Ability to keep several projects on schedule at one time
- Knowledge of e-publishing a big plus
- Bachelor's degree

Please note: this is not a design job.

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Sales

Inside Sales Representative

Martindale-Nolo is looking for Inside Sales Representatives to sell our popular lead generation program to small and mid-sized businesses nationwide. The ideal candidate should be motivated to work independently prospecting and making B2B calls. They will need to have 1+ years' experience with cold calling and lead generation, and the ability to quickly build rapport with potential clients. This position is based out of Pleasanton and has easy access to the 680.

The Inside Sales Representative is responsible for developing and growing new customer accounts within an assigned territory consisting of a large base of prospective clients. The right person will utilize their prospecting and consultative selling skills, high-energy and initiative to identify opportunities to promote and sell our lead generation product. This is an inside sales hunter position, no post sale account management or outside sales. This is a phone-heavy role; the right person will be comfortable making 50 or more calls per day.

This position offers a lucrative, uncapped monthly commission plan in addition to a base salary. Inside Sales Representatives can expect to earn an average total compensation of $65,000 annually, while top performers can earn $85,000 or more! We also offer full benefits, generous PTO and paid holidays, and other excellent benefits (onsite gym, employee discounts, and commuter spending accounts).

Key responsibilities include, but are not limited to:

  • Drive sales revenue and market share by managing a defined territory to achieve quota.
  • Prospecting new clients through cold and warm lead generation.
  • Consult with the client regarding lead generation strategies and solutions that will meet their business needs and will improve their ability to generate business.
  • Create and maintain a sales pipeline by maintaining accurate and complete information using Salesforce.

Qualifications:

  • 1 or more year successful sales experience, B2B experience highly desired.
  • Demonstrated fearless cold calling, prospecting and a business acumen.
  • Excellent verbal and written communication.
  • Ability to successfully work autonomously while demonstrating excellent time management skills.

What you can expect from this position:

  • Meaningful work that makes a difference for your customer.
  • Working within a recession proof, high growth industry.
  • Leadership and advancement opportunities for those interested.
  • Competitive compensation program.
  • Joining a growing team.

We offer a comprehensive compensation and benefits package and casual work environment.

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Jr. Account Manager

Pleasanton based, Martindale-Nolo, seeks a Jr. Account Manager who will be responsible for providing high-level service to current Martindale-Nolo customers. The person in this role will support a team of Sr. Account Managers and Account Managers by managing all new customer onboarding, responding to customer inquiries in a timely manner, scheduling check-in calls between account base and the team. This person will also provide back up assistance when an Account Manager is out of the office.

Responsibilities:
- Complete onboarding and help set the customer up for success.
- Proactively assess, clarify, and validate customer needs.
- Create customer satisfaction and loyalty through effective and timely resolution of inquiries.
- Meet assigned targets for customer interaction objectives.
- Coach customers on best practices, credit policies and procedures.
- Offer suggestions to management, based on customer feedback regarding the product(s).
- Track activities in Salesforce.
- Understand and demonstrate the applications, features, and benefits of using Martindale-Nolo.

Knowledge, Skills & Abilities:
- Strong communication skills (over the phone and in writing).
- Excellent organization skills.
- Positive, self-motivated, and a team player.
- Quick learner with a desire to grow.
- Salesforce and online marketing/advertising knowledge (a plus).

Requirements:
- High school Diploma (2 years of Higher Education preferred).
- 1 year of Customer Service, Account Management or Sales experience (phone experience preferred).
- Basic computer skills: Gmail, Microsoft Office suite, Windows.

We offer a comprehensive compensation and benefits package and casual work environment.

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SEO

Jr. SEO Analyst

Los Angeles based, Internet Brands is currently seeking a Junior SEO Analyst for it's Legal Vertical (businesses including Lawyers.com, Nolo, and Avvo).

As the Junior SEO Analyst at Internet Brands, you will work with a team of SEO leaders across the vertical to drive traffic growth, define best practices, and monitor adherence to ensure our sites are properly optimized for search engine success.

We are looking for someone who understands the SEO landscape, how to conduct tests and provide analysis of the outcome, and can work with site teams to find creative ways to balance user needs, technological capabilities, and business goals.

Responsibilities:

  • Collaborate with internal teams to recommend and implement SEO improvements to a wide variety of sites.
  • Thorough understanding of SEO (from code to content), how it interacts with UX, and how they both can affect site performance.
  • Keep current with trends and advancements in technology, SEO, UI/UX, Google algorithm updates, etc.
  • Ability to manage several projects simultaneously in a fast-paced environment.
  • Adept at researching, testing, and analyzing.
  • Review existing analytics to make informed data-driven recommendations for SEO improvements.
  • Help prioritize projects for maximum impact in as short a time as possible.
  • Perform site audits with crawling tools and personal direct assessment to maintain best practices as well as diagnosis potential issues.

The ideal candidate will be:

  • A strong analytical mind, with demonstrated experience with SEO.
  • A great communicator, boiling complex concepts down into clear, actionable instructions.
  • A true collaborator, working with multiple stakeholders across teams to educate, influence, and execute.
  • Willingness to dive in and research a problem from multiple points-of-view, provide supported conclusions, and lay out a clear go forward game plan.
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More Openings

Click here for additional openings at our Pleasanton office