Trademarks can be your business’s BFF. They can help consumers identify your products or services and they can acquire strength and power as they establish your brand. In fact, they can establish so much strength that you can sell merchandise solely based on your mark – for example, Coca-Cola t-shirts, or Hard Rock Café baseball caps. In this section you can learn the basics of trademark law – how to protect and preserve them -- and how trademarks interact with domain names.
Protect your blog's most valuable asset.
Read this before filing an ITU application.
Protect your app's name or trade dress.
In some cases, you can register your Internet domain name as a trademark with the U.S. Patent and Trademark Office.
Trademark your business or product name with all the information you need to choose a distinctive mark, register it with the USPTO, and fight infringement.
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At Nolo, we prioritize quality and transparency because we know how important reliable legal information is to our readers. Our information is meticulously researched, regularly updated, and written in plain English by our experienced writers and editors. Learn more about our editorial standards.