Licensing Content
If you use other people’s content without permission, it can turn into a lose-lose proposition. The content owner may chase you with an arsenal of laws ranging from copyright to the right of publicity. At the same time, the content owner loses because they must chase you, pay lawyers and deal with a contentious time-consuming process. There’s an easy way to avoid these problems – licensing. This section will walk you through the procedures and rules that govern content licensing.
For an artist who successfully licenses artwork, royalty payments provide welcome additional income. But in order to maximize profits, an artist should take the time to negotiate a smart royalty deal.
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