Shelly Garcia

Journalist

Shelly Garcia is a veteran journalist and marketing professional who has worked with small- and mid-sized business owners for more than 25 years. As a journalist, she had a front-row seat to the skills and strategies that successful business owners employ as well as the challenges they face. Her work has appeared in the Los Angeles Times, New York Daily News, Los Angeles Business Journal, and Adweek magazine, among others.

Articles By Shelly Garcia

Avoid Unlawful Advertising: Seven Rules for Your Business
When it comes to advertising, you must look beyond the letter of the law. The overall impression your advertising gives is just as important as the words you use.
How to Start an Online Business
Here are the key initial steps to set up your online business for long term success.
How to Start a Delivery Service
Learn about the different types of delivery services and how to start one.
How to Get an EIN
Most businesses need to have an Employer Identification Number (EIN).
Social Media Marketing for Small Businesses
Learn effective techniques for using social media marketing in your small business.
Does My Small Business Need Cybersecurity?
Learn how to keep your small business safe from cyberattacks and data breaches.
The Benefits of Charitable Giving for Small Businesses
Explore the ways a small business can benefit from donating to charity.
Hiring a Social Media Influencer for Your Small Business
A small business can get a lot of mileage from influencer marketing.
How to Get a Tax Clearance Certificate
Many states hold the buyer of a business responsible for the seller’s unpaid taxes. Be certain you are protected from a surprise tax bill that can bump up your purchase price considerably by obtaining a tax clearance certificate.
Business Acquisitions: Asset or Stock Sale
Learn the many reasons to use an asset sale or stock sale when acquiring a business.