Shelly Garcia is a veteran journalist and marketing professional who has worked with small- and mid-sized business owners for more than 25 years. As a journalist, she had a front-row seat to the skills and strategies that successful business owners employ as well as the challenges they face. Her work has appeared in the Los Angeles Times, New York Daily News, Los Angeles Business Journal, and Adweek magazine, among others.
Articles By Shelly Garcia
When it comes to advertising, you must look beyond the letter of the law. The overall impression your advertising gives is just as important as the words you use.
Here are the key initial steps to set up your online business for long term success.
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