Shelly Garcia is a veteran journalist and marketing professional who has worked with small- and mid-sized business owners for more than 25 years. As a journalist, she had a front-row seat to the skills and strategies that successful business owners employ as well as the challenges they face. Her work has appeared in the Los Angeles Times, New York Daily News, Los Angeles Business Journal, and Adweek magazine, among others.
Articles By Shelly Garcia
Using your home address for your business is free, but doing so has its drawbacks.
When it comes to advertising, you must look beyond the letter of the law. The overall impression your advertising gives is just as important as the words you use.
Here are the key initial steps to set up your online business for long term success.
Learn about the different types of delivery services and how to start one.
Most businesses need to have an Employer Identification Number (EIN).
Learn effective techniques for using social media marketing in your small business.
Learn how to keep your small business safe from cyberattacks and data breaches.
Explore the ways a small business can benefit from donating to charity.
A small business can get a lot of mileage from influencer marketing.
Many states hold the buyer of a business responsible for the seller’s unpaid taxes. Be certain you are protected from a surprise tax bill that can bump up your purchase price considerably by obtaining a tax clearance certificate.