Cheryl Woodard

Cheryl Woodard learned the publishing business like most people do -- by jumping bravely into it without any preparation whatsoever. She cofounded PC, Macworld, PC World and Publish magazines, concentrating her attention on ad sales, circulation marketing and business management. In 1993, Cheryl began consulting with book, software, newsletter and magazine publishers. She specializes in helping business owners or chief executives sort out marketing and overall business strategies. Woodard teaches business planning at the Stanford Professional Publishing Course and other professional development programs. She also serves on the board of directors of the Independent Press Association in San Francisco. She lives with her family in Berkeley, California. She can be reached via her website at: