Affiliate will not perform any advertising methods which do not comply with the Martindale-Nolo’s Advertising Policy.
Not use any Martindale-Nolo trademarks, trade names, service marks, logos, or other intellectual property except as expressly authorized by Martindale-Nolo in writing.
Not create, publish, distribute or permit any written material, including advertising material and/or Martindale-Nolo content that makes reference to, or is owned by, Martindale-Nolo without first obtaining Martindale-Nolo’s written consent.
Refrain from allowing access to the Form until such time as the applicable consumer has been presented with a hot link to Martindale-Nolo’s applicable terms and conditions located at the applicable website and indicated his or her acceptance of such terms and conditions (by checking box, clicking a button or via similar method).
Not use the name, logo or graphics of Martindale-Nolo or any Martindale-Nolo network participant, or include a link to the Martindale-Nolo website in any form of unsolicited communication, or in violation of the CAN-SPAM Act.
Comply with all applicable state laws and regulations, including, but not limited to, those governing attorney advertising, solicitation and ethics.
Not place, or cause to be placed, Martindale-Nolo’s advertising materials with any and all excluded advertising channels, companies, or websites as specified by Martindale-Nolo. Restricted channels and unsuitable websites may include those websites that: (i) promote violence or are threatening to any third party; (ii) promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age; (iii) have resulted in or are intended to defraud consumers; (iv) promote illegal activities or are undertaken in violation any laws, rules or regulations; or (v) violate or infringe upon the rights of any third party.
Refrain from posting advertising material for Martindale-Nolo on any websites or URLs (or website addresses) that contain communications regarding an attorney’s services or legal services that: (i) either expressly state or imply qualifications of the attorney or the attorney’s services; (ii) create unjustified expectations about an attorney or legal services; (iii) compare the attorney or attorney services to those of other attorneys or legal services; or (iv) promise results.
Refrain from generating Click-Throughs (occurring when a user has requested a page designated by Martindale-Nolo), through providing any incentives, rewards, or similar programs offered by or through Affiliate in exchange for a Click-Through.
Not expressly state or imply that Martindale-Nolo is a referral service or prepaid legal services plan. Any descriptions of Martindale-Nolo or Martindale-Nolo’s services must accurately describe Martindale-Nolo or Martindale-Nolo’s services consistent with the disclaimers and information contained on Martindale-Nolo websites.
Ensure that all disclosures required under the TCPA will be placed on any Form utilized on behalf of Martindale-Nolo.
Images: Any images created for or used in Martindale-Nolo’s advertising content must receive prior approval from Martindale-Nolo for use in any advertising campaign. Any advertisements for Martindale-Nolo must not contain images or depictions of money, judges, celebrities, extreme emotional appeals, acts of violence, or imagery of weapons. Advertisements containing pictures of people, as lawyers, clients, etc., must contain a disclaimer in the footer stating: “All photos are of models and do not depict clients.”
To further illustrate some of the restrictions above, advertising content for Martindale-Nolo cannot:
Affiliate will not perform any search engine marketing, including the purchasing of key words, which does not comply with the Martindale-Nolo’s SEM Policy. For purposes of this Agreement, the Martindale-Nolo’s "SEM Policy" will be as follows:
If Affiliate engages in an email campaign on Martindale-Nolo’s behalf:
Last Updated: March 29th, 2019