Trademark Class 32: Beers and Beverages

Choose Class 32 if you are registering a trademark for beers; mineral and aerated waters and other non-alcoholic beverages, fruit beverages and fruit juices

Class 32 includes beers; mineral and aerated waters and other non-alcoholic beverages; fruit beverages and fruit juices; syrups and other preparations for making beverages. For a complete listing of all goods in Class 32, see below. Class 32 is one of 45 classes used by the U.S. Patent and Trademark Office (USPTO) when grouping products or services.

Examples of trademarks in Class 32 include:

TMJB’s (soft drinks), SCHLOTZSKY’S (bottled water), COORS LIGHT (beer).

You would NOT use Class 32 if you were registering:

Related (Coordinated) Classes

If you are not sure whether you should register in Class 32, you might also consider the following “coordinated” classes: Class 5 - Pharmaceuticals, Class 29 - Meat, Fish, Poultry, Class 30 - Coffee, Flour, Rice, Class 31 - Grains, Agriculture, Class 33 - Alcoholic Beverages, Class 35 - Advertising and Business Services, Class 42 - Science and Technology Services, and Class 43 - Food Services . A coordinated class is one that is related to another class, usually because the USPTO has determined that applicants filing within Class 32 often file in the coordinated classes, too.

Why use the class system? Trademark registration is based on a class system. For each class of goods or services that you register, you must pay a separate registration fee. So if you apply for a trademark for posters (Class 16) and shirts (Class 25), you must pay two fees. You must indicate the correct class at the time you are registering a trademark. If you list the incorrect class, you must start the application process over. Your registrations are restricted to those classes that encompass the goods or services you are already offering (as shown by the specimens you submit) or that you plan to offer (if you are registering on an intent-to-use basis). You may also need information about the class number in order to narrow a search of the USPTO’s trademark database.

Specimens for Class 32

If you are registering a mark that is currently being used in commerce, you must furnish a specimen of the mark as consumers see it. The specimen must show the mark as used on or in connection with the goods in commerce. A trademark specimen should be a label, tag, or container for the goods, or a display associated with the goods. A photocopy or other reproduction of a specimen of the mark as actually used on or in connection with the goods is acceptable.

In most cases, where the trademark is applied to the goods or the containers for the goods in Class 32 by means of labels, a label is an acceptable specimen. Shipping or mailing labels may be accepted if they are affixed to the goods or to the containers for the goods and if proper trademark usage is shown. They are not acceptable if the mark as shown is merely used as a trade name and not as a trademark. An example of this is the use of the term solely as a return address.

Stamping a trademark on the goods, on the container, or on tags or labels attached to the goods or containers, is a proper method of trademark affixation. The trademark may be imprinted in the body of the goods, as with metal stamping; it may be applied by a rubber stamp; or it may be inked on by using a stencil or template. When a trademark is used in this manner, photographs or facsimiles showing the actual stamping or stenciling are acceptable as specimens.

The terminology “applied to the containers for the goods” means applied to any type of commercial packaging that is normal for the particular goods as they move in trade. Thus, a showing of the trademark on the normal commercial package for the particular Class 32 goods is an acceptable specimen. For example, gasoline pumps are normal containers or “packaging” for gasoline.

A specimen showing use of the trademark on a vehicle in which the goods are marketed to the relevant purchasers may constitute use of the mark on a container for the goods, if this is the normal mode of use of a mark for the particular goods

For More Information on Trademarks and Federal Registration

See Nolo’s Trademark Center or consider Nolo’s Online Trademark Application

Complete Listing of All Goods in Class 32 Based on Taxonomy

  • Beer and brewery products, beer, kvass [non-alcoholic beverage], malt beer.
  • Non-alcoholic beverages, aloe vera drinks, non-alcoholic, aperitifs, non-alcoholic, cider, non-alcoholic, cocktails, non-alcoholic, isotonic beverages, non-alcoholic beverages, non-alcoholic honey-based beverages, sarsaparilla [non-alcoholic beverage], sherbets [beverages]/sorbets [beverages], whey beverages.
  • Non-dairy milk, milk of almonds [beverage], peanut milk [non-alcoholic beverage], Flavored carbonated beverages, ginger beer/ginger ale, lemonades.
  • Juices, fruit juices/fruit juice, fruit nectars, non-alcoholic, must, non-alcoholic fruit extracts, non-alcoholic fruit juice beverages, smoothies, tomato juice [beverage], vegetable juices [beverages].
  • Waters, aerated water, lithia water, mineral water [beverages], seltzer water, soda water, table waters, waters [beverages].
  • Preparations for making beverages, preparations for making aerated water, beer wort, preparations for making beverages, essences for making beverages, grape must, unfermented, extracts of hops for making beer, preparations for making liqueurs, malt wort, preparations for making mineral water, orgeat, pastilles for effervescing beverages, powders for effervescing beverages, syrups for beverages, syrups for lemonade.

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