can you avoid paying to play music in your store?
If you play a song by Lady Gaga in your store and you haven’t got Ms. Gaga's permission then you’re probably violating
copyright law. That’s because the owner of a song controls the right to make public
performances of that song and playing a record in your store is considered a
public performance. How does Ms. Gaga find out that you’re playing
her song without permission?
Every pop songwriter has assigned the job of collecting
payments for public performance to a performing rights society—usually BMI,
ASCAP, or SESAC. These organizations have representatives that scour retail
establishments, find businesses that are playing recorded or live music and
then demand that these businesses enter into a license.
How much is an annual license? The owner of a store that is more than 2000 square feet (or any food service or drinking establishment with more than 3,750 square feet) will pay approximately $500
a year to the three performing rights organizations. If your store has live
performances, assume you will have additional annual fee plus a per-performance
fee of at least $35 per performance. If your store has a café, you may be required
to pay a different rate for music played in the café area.
How do you avoid paying these fees?
Here are five suggestions:
- Play the radio. If your store is less than 2,000
square feet, you can play the radio or television as a source of music and
avoid all fees. If your store is more than 2,000 square feet and you’re playing
the radio or television with six or fewer speakers (and with no more than four
speakers in any one room), you are also exempt from paying fees.
- Play classical music. You only have to play
performance fees for compositions written after 1922. So you can play any music
by Brahms, Beethoven, Mozart, Schumann, or any other composer who wrote music
before 1923. For information on what music is in the public domain check out the
- Play copyright-free music. In addition to public
domain recordings, there is a large collection of recorded music that is
designed specifically to bypass the public performance fees. This music is also
often used by filmmakers who can’t afford hefty license fees. You’ll be amazed
at the wide variety of recordings. Again, check out the royalty-free music links
at the Pdinfo.com website. Note there are also commercial music services that
supply license free music to retail establishments.
- Play original music. If you’ve got talented
musicians on staff perhaps you can commission musical compositions for your store. As long as you have the permission of the composer, you don’t have
to pay a performing rights society. Similarly, you can save on live music fees
by hiring bands that perform original compositions and who agree to waive performing
- Sell recorded music. If you are an establishment
selling recorded music as well as other products you don’t have to pay a fee for playing
pre-recorded music provided that “the sole purpose of the performance is to
promote the retail sale of copies or phonorecords of the work” and the music is
played “within the immediate area where the sale is occurring.” For record
stores this exemption works swell but it’s a little trickier for other stores
selling recorded music. If you have a store with two floors, for example, and
recordings are only sold on the top floor, then the exemption probably won’t
extend to the ground floor. Similarly, if you only sell a small number of CDs
but you’re playing from a wide collection of music (much of which is not for
sale), the exemption also will not work.
- Cut out a performing rights society. There are
three performing rights organizations but one, SESAC, accounts for only 1
percent of all performing rights revenue. If you can avoid playing SESAC artists – and
you can find a list of them at SESAC’s website—then you can avoid paying the