"...nobody does a better job than Nolo." - USA Today
Nolo Logo

Since 1971, Nolo's goal has been simple: Make America's legal system accessible to everyone. Our website, books, software, online legal forms and lawyer directory help millions of individuals, businesses and nonprofits solve their legal problems each year.

Small text sizeMedium text sizeLarge text size Print this page
 

Nolo’s Plain-English Law Dictionary

Legal Dictionary Home

descriptive mark
A trademark or service mark that describes some characteristic of the product or service with which it is associated. For instance, "Jiffy Lube" describes a purportedly fast lube service. Descriptive trademarks are harder to protect, at least until the owner can demonstrate that consumers associate the mark with the source of the goods or services (a status referred to as a secondary meaning). (See also: secondary meaning, Supplemental Register)
Dictionary

Search the whole dictionary:

Bestsellers

Browse all books, software & legal forms >

Find A Lawyer

Enter zip or city, state ("Boston, MA")

Attorney Profiles

Attorneys: Get Listed

Advertisement

Advertise Here

Nolo Partner

This service is operated by JustAnswer.
Nolo provides no guarantee of the information provided.