The Moore Law Office, PLLC

The Moore Law Office, PLLC

Firm Overview

With over 45 years legal practice experience, the attorneys at The Moore Law Office are committed to providing high quality legal representation and personal attention to individuals in Asheville, North Carolina, and throughout Western North Carolina. We are a general practice firm with extensive knowledge and experience in a broad range of practice areas.

We are committed to providing individualized attention and support to each client, handling every case according to the unique needs and interests of the client.

We draw upon the experiences and abilities of exceptional litigators in a variety of areas of the law, including:

Personal Injury
Wrongful Death
Workers Compensation
Family Law
Child Custody & Child Support
Social Security Disability
Employment Discrimination

The Moore Law Office is Jennifer Moore, George Moore and Florence (Flo) Cavagnaro. Jennifer restricts her practice to Family Law including Divorce, Alimony, Child Custody, Child Support, Marital Property Division, and Adoption. George Moore restricts his practice to Employment Discrimination including sexual harassment, wrongful termination, hostile work environment, violations of the Family Medical Leave Act, violations of North Carolina Public Policy, and employment contract breaches; Workers Compensation; serious personal injury caused by Negligence resulting in motor vehicle collisions and medical malpractice; and Social Security Disability. George Moore is a Certified Superior Court Mediator and provides mediation services in Superior Court cases and Workers Compensation cases. Flo Cavagnaro provides paralegal services in all areas of our legal practice.

We want our clients to fully understand the legal issues relating to their cases and the requirements for appropriately presenting their case to a judge, jury, or at mediation.

When you entrust your case to us, we are committed to devoting our unwavering passion, skill and experience to advocate for you and what matters most to you.

As a result of our commitment to accepting a limited number of quality cases, we are able to provide our clients with attention to their needs and open communication between our office and our clients.

Main Office

Main Office
1 Oak Street
Asheville NC 28801


(828) 258-8053


Hourly Rates

Credit cards accepted, Fixed hourly rates, Fixed fees available

Workers Compensation


We have experience dealing with carpal tunnel syndrome, burns, disfigurement, and other injuries due to accidents that arise out of and in the course of your employment.



Attorney Jennifer Moore will assist you with your adoption, separation agreements, domestic violence protective orders, maintenance, and paternity needs.



Attorney Jennifer Moore handles alimony and post-separation support,property division, complex asset issues, legal separation and parenting issues.

Child Custody


Our firm will guide you through the legal process, advocating on behalf of the child's best interests, calculating child support according to the individual circumstances of each case.


Sexual Harassment

Wrongful Termination

What distinguishes your law firm from others?

When you seek the counsel and support of an attorney, no matter what your legal problem, you want an advocate who will handle your case with personal attention to your individual concerns.

At the Moore Law Office in Asheville, North Carolina, you are not just a number. Attorneys George W. Moore and Jennifer Moore are committed to providing high quality legal service and experienced representation to every client in a variety of practice areas.

George Moore

The Moore Law Office, PLLC

I have practiced law in Asheville, North Carolina since 1971. I began practicing in Asheville after graduating from the University of North Carolina School of Law. I could not take the bar exam until August and Bruce Elmore, Sr. was in need of legal assistance even though I was not yet licensed to practice. My wife and I liked Asheville and we decided to stay after I became licensed to practice law in August, 1971. I got a lot of trial experience while with Bruce in both criminal law and civil law. After several years, I decided to open my own office and practiced as a sole practitioner until my daughter, Jennifer, and I began practicing as partners in The Moore Law Office in 2007. As a sole practitioner, I practiced in the areas of Family Law, Criminal Law, Personal Injury, and Workers Compensation. Since Jennifer and I formed The Moore Law Office, she has limited her practice to Family Law and I have concentrated on Employment Discrimination, Workers Compensation, Personal Injury, Social Security Disability, and Mediation.

I believe that it is important to have a close working relationship with my clients. I try to assure that my clients are provided with regular communication regarding the status of their cases and what to expect regarding the legal process. When I accept a case, in addition to relying on my experience, I always research the law to assure that the law has not changed or been modified by recent court decisions. I rely on computer legal research to assure that I am up to date on the most recent changes in the law.

One of my cases, Dixie Deerman vs Beverly California, is frequently cited as a leading case in the area of wrongful termination in violation of public policy. In this case a nurse was fired by a nursing home because she advised the family of a patient that they should consider changing physicians due to the physician's lack of attention to the patient. The North Carolina Court of Appeals agreed with us that, since the nurse was doing what she was required to do by the North Carolina Nursing Practice Act, it was a violation of public policy to fire her.

I began practicing in the area of employment law because I believe it is wrong for employers to base employee decisions on discrimination based on race, gender, disability, age, religion, or in violation of public policy.

I represent clients with personal injury claims because I believe that persons and corporations that injure others as a result of their negligence should be required to compensate the people that they injure.

I represent clients with workers compensation claims because 1 believe that employers should be responsible for compensating their employees who suffer injuries while performing their job duties.

I practice Social Security disability law because I believe that persons who become totally disabled before age 65 should be able to receive compensation based on their contribution to Social Security during the years of their employment. I believe that Social Security is one of the most effective and beneficial programs ever enacted by the United States government.

I became a certified mediator because I believe that, when possible, cases should be resolved by the parties to eliminate the time, expense and stress involved in litigation. I have served on the Board of Directors for The Mediation Center in Asheville.

My non-lawyering time is spent with my family including my wife of 48 years who is a retired public school educator, my daughter Jennifer, my son, a pediatrician in Roanoke, Virginia, and my twin granddaughters. I am also an avid runner, hiker, and mountain biker who enjoys the beautiful trails in Asheville and Western North Carolina. I was a founding member of the Asheville City Schools Foundation.

After graduating from Wake Forest, I was commissioned as a Lieutenant in the United States Army. I completed Army Officer Basic Training at Aberdeen Proving Ground and Supply Officer training at Fort Lee, Virginia. I served for a year as Inventory Control Officer at the Army supply depot at Qui Nhon in South Vietnam. My last six (6) months in the U.S. Army were spent at Fort Devens, Massachusetts. During my service, I was awarded the Army Commendation Medal and campaign ribbons for my service in Vietnam.


University of North Carolina at Chapel Hill School of Law
Juris Doctor,

Wake Forest University
B.A. Psychology,

Jennifer Moore

The Moore Law Office, PLLC

I have been practicing law in Asheville, North Carolina, since 1999. I grew up in Asheville, and attended Asheville High School. I went on to attend Wake Forest University for both undergraduate and law school.

After law school, I was fortunate to be hired as a clerk for the Honorable John C. Martin, judge for the North Carolina Court of Appeals. I lived in Raleigh for the year of this clerkship and the experience was invaluable. I spent my time researching the law, reading briefs prepared by trial attorneys in a variety of practice areas, listening to oral arguments and preparing proposed opinions for the three judge panel which decided every case. The year I worked for the court taught me more about all areas of the law and refined my legal research and reasoning skills which ultimately began to hone my skill as a trial lawyer as I transitioned into private practice.

After many years living in the piedmont and triangle areas of North Carolina, the mountains beckoned me back and I returned to work in Asheville. Initially I began with Van Winkle, Buck, Wall, Starnes and Davis, a large firm based in Asheville. In 2000, however, I realized that my true passion lay in family law and I transitioned to work with my father, George Moore. I knew that a smaller firm would enable me to pursue the type of practice I truly wanted and in which I knew I could and would excel. I almost immediately began to focus exclusively on family law and knew that I had made the right choice.

I believe that family law is a distinct area of the law that requires a different approach than what is often considered traditional for lawyers. Family lawyers must be counselors, sympathetic listeners, and tireless advocates and warriors for parents and children. They have to be able to recognize what is important and what is not, and navigate the landmines of emotions that are the hallmarks of most divorce situations. Even the most cordial, cooperative separations must be handled carefully and sensitively and a practitioner must be able to tell the difference between a situation that requires a forceful, aggressive approach and one that requires a gentler, congenial approach. Every family is unique.

My primary focus areas are complex Equitable Distribution and complex custody cases. I find custody to be the most challenging and simultaneously the most rewarding of all areas of family law. Too many lawyers do not take the time to find the whole truth that lies beneath the surface issues inherent in custody cases, but I do. The ultimate goal is to look hard enough to find what is in the best interests of the children and I will work passionately to do that and to present that to the court. I recognize that this is the most challenging and difficult thing you will go through and that your children will go through and together we will work to get through it. I will be alongside you the whole way and you won't be alone anymore.

In addition to Asheville and Buncombe County, I also practice in Henderson County. I currently live in Henderson County, which I love because northern Henderson County is great for running, which is my other great passion. I can usually be found on the roads before work running in the dark to gear up for the day's battles. I have run 1 marathon so far, at the beautiful Biltmore Estate, and numerous half marathons, an adventure run, and others. I also spend time reading, cooking, and just unwinding with good friends and family.

I also spend a lot of time doing volunteer work in the community. I was a long-time member of the Junior League of Asheville, and currently am serving as the Chairman of the Board of Directors for the Irene Wortham Center. This is a wonderful organization that provides essential residential and day services for developmentally challenged adults and also operates a daycare for children of all needs. I am very fortunate to be associated with this organization that serves this community so well. I also volunteer with the Pisgah Legal Society, primarily representing victims of domestic violence pro bono.


Wake Forest University
Juris Doctor,

Florence Cavagnaro

The Moore Law Office, PLLC

I moved to Hendersonville, North Carolina in my early teens and graduated from West Henderson High School. I attended Cecil College in Asheville, now known as South College, and obtained a degree in paralegal studies. After graduation I worked for Ingles in Black Mountain in the personnel department researching legal documents to assist the attorney in the completion of pending law suits and was a member of the team who implemented the drug testing policy. This experience prepared me for my next position with Lindsey and Hensley where I assisted the attorney with personal liability claims. While this was very interesting it was specialized and I realized I wanted to work in an office where they handled different areas of law to enhance my experience. I went to work in a law office in Asheville that handled all types of law and stayed with this firm for 16 years.

The experience was priceless and I was saddened when the attorney became ill and semi-retired, I went with a large Asheville firm representing corporations. I quickly realized I needed more diversity and I missed dealing directly with the clients. I was blessed to obtain employment with The Moore Law Office where I knew immediately that I was in the right place. The combination between family law and personal injury is challenging and rewarding. It is good to know that in some small way I assist in helping those that come through our door.

I currently live in Henderson county and love to spend time with my family and friends, especially my 3 nephews. I love to walk and find good hiking trails. I have participated in many walks for charity. I am always looking for excuses to practice my baking skills and also enjoy a good book.

I volunteer at my church and was instrumental in developing an e-newsletter which is currently distributed to over 500 parishioners. I also participate in writing and proof reading articles for the newsletter. I am responsible for the collection and distribution of shoe boxes for Operation Christmas Child, and am currently chairperson for the Research Committee for the Women's Guild.

* Nolo has confirmed that every member attorney has a valid license and is in good standing with the state agency that licenses lawyers. Any past disbarments and suspensions (with possible exceptions for minor violations or nonpayment of dues, in our discretion) will be indicated accordingly in the badge. Member attorneys are required to notify Nolo immediately if they become the subject of any disciplinary action by any state licensing agency.