A Affordable Attorney, Gerling Law Group

A Affordable Attorney, Gerling Law Group

Firm Overview

Our firm's mission is to provide quality affordable legal services to the average Florida family restoring their belief and trust in their Attorney. We accomplish our mission by offering every client a free half hour consultation along with affordable fees for their Wills, Trusts and Probate Administration. Our goal is to help our clients leave a legacy for their children and family. Preparing your Will and an Estate Plan is one of the most important things that you can do to care for your friends and family. If you have a Will from another state, come to the office and we will review the will for free. At Affordable Attorney wills and estate planning are made simple, effective and affordable. We value clients first and you will see how we are different from the very first contact with our office.

Affordable Attorney, Gerling Law Group Chartered was founded by Rodney Gerling and Dana Laganella Gerling as a culmination of their shared vision to create a client centered firm which could service all the legal needs of the average Floridian family, from estate planning and small business creation to personal injury and criminal defense. The firm has been built on providing sound legal advice and services, gaining the confidence and respect of clients, and restoring the clients' belief and trust in their Attorney, all while charging an affordable fee. We use state of the art software, employ a dedicated and professional staff, and are committed to continuing education. Affordable Attorney, Gerling Law Group began as a commitment to provide quality, affordable legal services to the Bradenton community. That commitment has grown as the firm has expanded to include Manatee and Sarasota counties. We currently have offices in both Bradenton and Lakewood Ranch for your convenience.

We were established in 2004 and have grown consistently over the last five years, purchasing our primary office located on SR70.

Example cases

A married couple entered my office with approximately $750,000 in assets that were jointly held, but did not have any beneficiaries designated. Through the use of a Revocable Living Trust we were able to minimize their Probate exposure and simplify their Estate considerably. We also were able to ensure that if they become incapacitated, that we named their children to serve for them as Durable Power of Attorney and Health Care Surrogate. Lastly they created Living Wills, which allowed them to inform their family of their wishes in the event of a serious medical condition.

Another example is being able to quickly and efficiently handle a Probate when only homestead real property is involved. Our client's mother had recently passed away owning only her homestead real estate. We were able to substantially reduce our client's probate costs as well as complete the entire estate within 90 days because we were able to prepare a Summary Administration for the client.

Main Office

6148 State Road 70 East
Bradenton FL 34203


(941) 756-6600


(941) 782-5575


Free Initial Consultation?

Yes, half hour free consultation.

Services Offered For Fixed Fees?

We will not execute Nolo documents.

Hourly Rates

Simple Wills $95.
Power of Attorney $80.
Health Care Surrogate $70.
Trust-single $550.

Office Information

Office Hours

Monday through Friday
8:30 a.m. to 5:00 p.m.

Offices in Bradenton and Lakewood Ranch

Emergency After Hours


Languages Spoken


Other Offices

Lakewood Ranch Office
9040 Town Center Parkway
Lakewood Ranch

How did your firm decide on the primary area of practice(s)?

This is the area of law I was made to practice. My clients and I are on the same page, they appreciate my candor and my ability to explain the hard legal concepts in plain English. This is an area of law where you can truly help people and you get to see the fruits of your labor when their legacy is passed on to their children with saved expenses and efficiency.

What is your firm's point of view regarding clients educating themselves on legal issues?

I think that everyone should educate themselves on the legal documents that they are considering prior to discussing them with an Attorney. There are many online resources that can give you a great start in understanding what each different estate planning tool can do for you and your family. I do however believe that once you get a general understanding, you need to see an attorney to help guide you through the maze. The concepts can be confusing and you need direction. We are specially trained to help you understand these legal concepts.

Is your firm willing to review documents prepared by clients?

We are willing to review documents that are prepared by our clients, but we are not willing to provide legal advice regarding that specific document or execute those documents in our office. I strongly believe that Estate Planning, which can be made very simple, is complicated and should be done by a licensed attorney.

Is your firm willing to coach clients who want to represent themselves?

We do not handle this area.

Dana Laganella Gerling

A Affordable Attorney, Gerling Law Group

My past experience includes Civil Litigation prior to opening my own law practice. I handled both Plaintiff Personal Injury matters as well as represented insurance companies on defense of Personal Injury matters and Workers' Compensation claims.

I am a people person; I love to chit-chat and talk about life and general experiences. I am very easy to understand and talk in plain English, no legalese here. I want to take the Estate Planning concepts and make them simple and understandable to my clients. I want to ensure that my clients feel like I am their attorney and when they leave my office they really understand what they have accomplished.

I do not charge an hourly rate for phone calls, I do everything as a flat fee, that way my client's feel comfortable calling me and discussing anything that comes up in their life that I may be able to help them with, well after we have completed their Estate Plan. I understand the grief that comes with the death of a close relative, having lost my Grandmother when I was 18 years old. She was like a second mother to me and I feel that experience helps me guide my grieving client's through the Probate process and helps me be more sympathetic to their needs.

I am very upfront and comforting. I have a way of making my clients feel at ease and allowing them to feel confident in the information I am providing. I am fun and add my sense of humor in my consultations. My clients also immediately see my devotion to my own family, as I send postcards of my little girls pictures out and always have pictures out and ready to show on command.

Personal interests: I am a huge animal lover, having two dogs and two cats of my own. I think animals are so precious and help us learn so many of life's lessons. I love to spend time with my daughters and husband. I actually love to meet with clients and draft Estate Planning documents, I am very lucky that my practice is also a hobby. I like to golf, however golf does not like me so much, but every once in awhile I hit a great drive and I am back in the swing again. I like to socialize with my friends and treasure my days.


Bar Number: 503991
Florida, 2001


Quinnipiac University School of Law
Juris Doctorate, 2001

Bloomsburg University of Pennsylvania
Bachelor of Science in Business Administration, 1998

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