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NAMING YOUR BUSINESS
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Pick a Winning Name for Your Business

There's a lot of room for personal and professional creativity when choosing a business name, but there are three main considerations to keep in mind:

  • Will your business name receive trademark protection?
  • Is your proposed business name available?
  • If your business will have a website, is a similar domain name available?
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When does a variation of my name become a fictitious business name?

How different can a business name be from my own name without it being considered a DBA (or fictitious business name)? My name is Francine Smith. I want to use F Smith Group (or F Smith Consulting) as a business name. It will be a sole proprietorship.

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doing business as (DBA)

A situation in which a business owner operates a company under a name different from his or her real name. The owner must file a "fictitious name statement" or similar document with the appropriate agency -- for example, the county clerk. This enables consumers to discover the names of the business owners, which is important if a consumer needs to sue the business.

More Definitions

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