http://www.nolo.com/products/marketing-without-advertising-mwad.html
Marketing Without Advertising
Easy Ways to Build a Business Your Customers Will Love & Recommend
Money-saving and smart solutions
Michael Phillips, and Salli Rasberry,
May 2008, 6th Edition
Can't afford pricey ads? Marketing Without Advertising teaches small business
owners practical strategies to:
- attract
new customers and gain their trust
- list
your products or services widely and inexpensively
- encourage
the media to comment positively on your business
See below for a full product description.