Introduction
Every publication serves two masters: the organization that pays the publishing bills and the people who read it. This chapter will help you create a publication that meets both of their needs.
First, it reviews the most common reasons nonprofit organizations launch newsletters, magazines, and online publications. Next, it discusses your publication's purpose, focusing entirely on how it will meet your organization's needs. It then explains how to meet your readers' needs through establishing the publication's editorial mission. It offers practical
advice about how to balance the interests of your nonprofit and the publication's readers -- and ends with some tips for troubleshooting common problems.
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