 |
Summary
Expert insight from the co-founder of PC and Macworld magazines!
Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you're creating simple newsletters, or publishing a sophisticated magazine and website, it provides all the information necessary to start and run your business.
Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:
- raising start-up money
- attracting the best help
- choosing the right marketing strategies
- creating a solid subscription base
- building loyalty among readers and advertisers
- competing effectively against even the biggest adversaries
What's new?
The 5th edition explores the latest trends in Web publishing -- including blogging -- and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.
|
|
Press Reviews
|
"The business expertise that all publishers need is well-presented in this book... Woodard's professional qualifications, coupled with her clear writing style... make this book a must-read for would-be publishers."
Minneapolis Star-Tribune
|
|
"If you have the will to publish in today's changing print and digital media, then let this book show you the way. It is absolutely teeming with essential, practical information."
Peder C. Johnson, Publisher,
Desktop Journal
|
|
"I really wish I had this book when I started publishing eight years ago. It's the only book I've seen that provides all the crucial information publishers need to know."
Tim Keck, Publisher,
The Seattle Stranger
|
|
"Contains many cautions and bright ideas..."
Orange County Register
|
|
"An excellent book."
Jane Applegate,
syndicated columnist
|
|
"Tells everything from how to find readers and stay ahead of the competition... to understanding different circulation options."
Midwest Book Review
|
|
"The Resources for Publishers chapter, providing a reference guide to related books, associations, and software, is truly indispensable. Those considering entering into the world of publishing will gain a distinct advantage by reading this book."
La Cocinita magazine
|
|
|
Back to Top
|
|
|
|
 |
|
