Updates
Here are summaries of important legal or procedural changes that affect the latest edition of this product.
If you want to check on the accuracy of any other information in the book, please follow the legal research
instructions in the book or in Nolo's research manual, Legal Research: How to Find and Understand the Law.
What's New in the 6th Edition of Marketing Without Advertising
Overview of What's New
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Includes a new discussion of using video to market your products & services, including whether your business would benefit from using video, what to put on your video, and where to distribute it.
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Contains new discussions of marketing on eBay and podcasting.
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Includes an expanded discussion of business websites, including what to put on your site, website security, and blogging.
Who Needs the New Edition?
You Don't Need the New Edition If:
you want a basic overview of the concepts discussed in the book.
You Need the New Edition If:
you want the latest, up-to-date information, including real world examples and resources.
Chapters Most Affected
Chapter 7: Deciding How to Educate Potential Customers
Chapter 11: Marketing on the Internet
Chapter 12: Dynamic Interactive Marketing
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