Summary
Make your business stand out without the cost of advertising!
The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.
Marketing Without Advertising teaches small business owners practical strategies to:
- encourage customers to spread the good word about your business
- attract new customers and gain their trust
- turn dissatisfied customers into loyal supporters
- list your products or services widely and inexpensively
- plan marketing events that will keep customers involved
- encourage the media to comment positively on your business
The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.
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Press Reviews
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"What a charming, graceful book! Anyone who wants to make the most effective use of customers for word-of-mouth marketing needs to read what Rasberry and Phillips have to say. I've been doing this stuff for years, and still want to give a copy to all my marketing folks."
Tim O'Reilly, Founder,
O'Reilly & Associates
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"If you've got something to sell, this book is a valuable reference, and is one of the few marketing books I would recommend to salespeople."
Paul Tulenko,
Cleveland Plain Dealer
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"Straightforward advice on how to create a marketing plan that will encourage enthusiastic recommendations about your business from satisfied customers..."
Business Life
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"This is a recognized classic... I would estimate that 75% of the business books published since Marketing Without Advertising first appeared simply recycle ideas from this pioneering, breakthrough book."
New Age Retailer
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"This book rates three and one half stars. You need it!"
Scripps Howard News Service
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"This no-nonsense guide describes what it takes to generate sales and encourage customer loyalty…"
Biz Magazine
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"A practical planning guide."
ASBA (American Small Business Association) Today
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"There are good ideas here on every page. You’ll find here the nitty-gritty steps you need to -- and can -- take to generate sales for your business, no matter what business it is."
Milton Moskowitz, Co-Author,
100 Best Companies to Work for in America
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"The ideas are useful and well presented, of value to any business."
Bernard Kamoroff,
The Essential Whole Earth Catalog
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"Shows practical ways to increase sales with little capital investment. They show how to do it with brains, not money."
Joseph R. Mancuso,
Center for Entrepreneurial Management
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"Updated to reflect technology-boosted marketing trends, such as international Internet marketing and weblogs."
Reference & Research Book News
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