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How to Write a Business Plan

Berkeley, CA -- February 10, 2007

Before investors or lenders put their money into your business, they’ll need to see the numbers and feel confident entrusting their money to you. How to Write a Business Plan, now available in its 8th edition, contains all the information and expertise you need to create a business forecast your investors will embrace.

You’ll learn to apply proven financial and business planning techniques to draft key components of your plan, including the:

  • Break-even analysis
  • Profit and loss forecast
  • Capital spending plan
  • Cash flow forecast
  • Marketing and personnel plans

Author and business economist Mike McKeever also explains how to approach potential investors, offering strategic advice about every stage in the process, from telephone pitching to personal meetings, follow ups, and the closing.

Since its debut more than 20 years ago, How to Write a Business Plan has helped thousands of entrepreneurial visionaries write first-rate business plans. The revised and updated 8th edition contains all the latest information, as well as a new overview of e-businesses strategies.

With detailed forms and step-by-step instructions, this book has all the resources you’ll need to prepare a well-conceived, well-organized plan investors will feel good about endorsing.


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