Plunge into publishing with STARTING & RUNNING A SUCCESSFUL NEWSLETTER OR MAGAINZE
Berkeley, CA -- October 15, 2006
Publishing is a notoriously tough business, and the current trend toward consolidation isn’t making it any easier. Today, six companies own about 80% of the magazines you see on newsstands. But publishing neophytes can still find success—if they’re smart.
In STARTING & RUNNING A SUCCESSFUL NEWSLETTER OR MAGAZINE, publishing consultant Cheryl Woodard explains how savvy publishing entrepreneurs can adapt to this rapidly changing marketplace.
“Don’t compete head-on with mass market media companies,” she advises. “Instead, look for opportunities the big players have missed—special interest titles, or quirky ones that appeal to a unique audience, or mission-driven publications.”
STARTING & RUNNING A SUCCESSFUL NEWSLETTER OR MAGAZINE is a step-by-step guide to the business side of publishing designed to help you turn a wonderful newsletter or magazine idea into a viable publishing business. Readers will get practical advice and inside tips on how to:
- Build relationships with readers and develop circulation
- Create both print and online advertising businesses
- Find talent and manage employees
- Integrate print and online publishing strategies
- Develop profitable spin-offs and brand extensions
The updated 5th edition includes new information on technological advances in publishing and insights on how to take advantage of explosive growth in online ad spending.
Media Contact
Publicity, Nolo, 510-704-2251, publicity@nolo.com
| 
