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Trademarks can be your business’s BFF. They can help consumers identify your products or services and they can acquire strength and power as they establish your brand. In fact, they can establish so much strength that you can sell merchandise solely based on your mark – for example, Coca-Cola t-shirts, or Hard Rock Café baseball caps. In this section you can learn the basics of trademark law – how to protect and preserve them -- and how trademarks interact with domain names.