Setting Your House's List Price and Terms

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The list price you place upon your house is unlikely to be the amount that it ultimately sells for. Nevertheless, it's important to get it right. Set the price too high, and you're likely to drive away buyers. Set it too low, and you may reduce expectations and end up settling for less than you know it's worth.

Getting the List Price Right

Listing Your House: What List Price Should You Set?
With some market research and intelligent strategizing, you should be able to set a price that brings in eager buyers.
Comparative Market Analysis Helps Sellers Price Their Home
How to make sure your price is competitive
Selling Your Home in a Down Market
How slow real estate sales affect your pricing strategy and other aspects of the sale.
Short Sale of Your Home: Is It Right for You?
What to consider if you can't possibly set the price high enough to cover what you owe on the mortgage.
Is my neighbor ruining my property values by listing her home at a low price?
When to worry about comparable home values -- and when to wait.

Creating Other Buyer Incentives

Incentives to Homebuyers Help Seal the Deal
Closing costs, personal possessions, and other extras that sellers sometimes offer to tip the balance in favor of a successful sale.

Adjusting Your Price

Your Home List Price -- Should You Lower It?
If your house has been sitting on the market with no solid offers, it may be time for a price reduction.

Additional Resources

Selling Your House in a Tough Market
Contains a chapter dedicated to setting the right price, with input from several real estate experts.