I'm a sales representative with a company that provides office catering services. We provide water, soft drinks and juices, fresh produce, and snacks to our client businesses, for their employees and their customers. We have a wide geographical range and serve a variety of businesses.
I've noticed that the company seems to assign sales territories to representatives that share the same race with the clients. In other words, African Americans tend to be assigned to areas where more of the businesses are owned by African Americans, Chinese Americans serve customers in Chinatown, and Latino representatives tend to get regions that are more heavily Latino. I can see why the company might feel like this is a good business model, but is it legal?