How to Establish a Sole Proprietorship in New Jersey

If you've started selling your homemade jewelry online or running personal training sessions out of your garage, you've likely formed a sole proprietorship already—and you're not alone. When an individual starts a business (sells goods or services) and that person hasn't filed any legal documents with the state officially registering the business, then the person has automatically created a sole proprietorship.

A sole proprietorship is low maintenance. It doesn't typically require you to file any creation documents or submit renewal filings or fees, and you can usually report your income on your personal tax return. But sole proprietors are personally liable for the business's debts and obligations, so you might need to dip into your personal funds to satisfy any debts your business can't pay.

In New Jersey, you can establish a sole proprietorship without filing any legal documents with the New Jersey state government. Though no action is required to legally create a sole proprietorship, you should follow four simple steps to start your business:

1. Choose a business name.
2. File a trade name with your county clerk.
3. Apply for licenses, permits, and zoning clearance.
4. Obtain an employer identification number (EIN).

For more information, read our article on how to start a business in New Jersey.

1. Choose a Business Name

As a sole proprietor in New Jersey, you can use your own legal name or a trade name—also known as an "assumed name" or "alternate name." If you plan to use a trade name for your business, it can't be the same name as any other business currently registered with the state.

It's also a good idea to choose a name that's not too similar to another registered business to avoid trademark infringement. Under trademark law, your trade name can't be used by someone else in a way that would cause confusion among consumers. So, if you use a name that's the same as or too similar to someone else's trademark and you both provide similar goods or services, then you could be infringing on their trademark. If you find a competitor company already exists with a similar name, then it's best to choose another name.

For example, suppose you want to operate a food truck selling burritos and tacos under the name Shore Spicy Burritos and Tacos. In the next town over, there's a restaurant called Shoreline Spicy Burritos and Tacos that's been in business for years. Because your food truck would have a similar name to a restaurant that already exists, you should choose a different name.

To make sure your business name is available, you should run a search in the following government databases:

• any county where you plan to do business—for example, Middlesex County has a searchable trade name database
• New Jersey Department of Treasury business name search, and
• United States Patent and Trademark Office's Trademark Electronic Search System.

(For more information, read our FAQ on choosing and registering a business name.)

2. File a Trade Name With Your County

If you use a business name that's different from your legal name, New Jersey requires you to register your business name with the county clerk of each county where you do business. (N.J. Stat. § 56: 1-2 (2023).)

For instance, suppose Carol Villiers makes and sells furniture under the name New Classics Tables and Chairs. Because Carol's business name, New Classics Tables and Chairs, isn't the same as her legal name, she'll need to register her business name.

File your trade name with the county clerk where you do business. Check with the specific county for the trade name certificate form and how to file. As of 2023, the filing fee typically is $50 though the fee can vary by county.

3. Apply for Licenses, Permits, and Zoning Clearance

Depending on your business activities, you could need to apply for business or professional licenses. New Jersey's state government has a licensing and certification guide that addresses most licensing matters. You can search for permits, licenses, and certificates for your business. The guide has contact information and the agency responsible for each license as well as a link to apply for your license.

For information about occupational and professional licenses, check out the following resources:

• the licensed occupations section of the Department of Labor and Workforce Development website, and
• the licensed professions and occupations section of the Division of Consumer Affairs.

You might also need to comply with local regulations, building permits, and zoning laws. Check with your city and county governments for more information.

4. Obtain an EIN

Sole proprietors who wish to have employees need to obtain an EIN. This is a nine-digit number issued by the IRS for tax reporting purposes. All businesses with employees are required to report wages to the IRS using an EIN. You can register for an EIN online with the IRS.

Sole proprietors without employees aren't required to have an EIN. Instead, you can use your Social Security number to report taxes. Nevertheless, you might want to obtain an EIN. Some banks require an EIN to open a bank account, and having an EIN can reduce the risk of identity theft.

In New Jersey, businesses are required to report taxes and file various employee reports. You might need to use your EIN when reporting business taxes.

Next Steps for Sole Proprietors

You should consider taking the following steps once you've established your sole proprietorship:

• Open a business bank account for your sole proprietorship. Using your trade name and EIN, set up a bank account to keep your business and personal finances separate. You should keep your business income and expenses separate from your personal funds so you can easily distinguish your business's financial profile for tax purposes. For instance, you can more easily report business deductions on your tax return if you've created a separate account.
• Obtain general liability insurance. Because sole proprietors are personally liable for all debts and obligations of the business, a business liability insurance policy can offer financial protection against unforeseen events. You should also consider other types of insurance for your business, including property and auto insurance. For more information, read our article on the types of insurance your small business might need.
• Report and pay taxes. Depending on your specific business activities, you could be required to report such items as sales tax and use tax. You can get more information about sales and use taxes, employer withholding taxes, and other business taxes in the business taxes section of the Department of Treasury website. (For more information, see our section on business taxes and deductions.)

To find out how to form a sole proprietorship in any other state, see our state guide to establishing a sole proprietorship.

Consulting a Small Business Attorney

You might not need to submit paperwork to start a sole proprietorship in New Jersey. But your specific circumstances could require you to file certain forms and comply with certain rules and regulations. As a business owner, it's important to understand what steps you need to take to legally start and operate your sole proprietorship.

If you have business experience and only need to meet a few requirements to establish your sole proprietorship, you can probably do the work yourself. But if you need specific guidance or run into a complicated issue when starting your business, you should talk to a small business lawyer. A lawyer can help you register your name, file your taxes, and obtain licenses and permits.