Choose your theme and display layout; eBay offers various choices.
Pick your photo logo and/or artwork; you can link to or upload your own artwork and imagery.
Create store categories for your inventory. These categories don't need to match eBay categories; as eBay suggests, think of your store categories like aisles in a store and organize accordingly. Have fun with personalized categories such as "World's Friendliest Eye Glass Cases" or "Nearly Unbreakable Vases."
Add your fixed-price inventory listings (keep in mind you have two choices — regular fixed-price (BIN) that appear as auctions and Store Inventory fixed-price items, as described above — and choose their duration.
Use the eBay Store toolkit (see next page) for more help in building, promoting, and managing your store.
Finally, review the eBay Store Checklist for Success for ideas on customizing display settings, building your brand, highlighting items among other tips.