Who Should Open an eBay Store?

Opening an eBay store doesn’t mean that you will automatically generate more revenue. Or as eBay expert Marsha Collier notes, "Having an eBay store isn't a one-way ticket to easy street." Certain types of eBay businesses will be more likely to benefit from an eBay store than others. In general, consider the following before you undertake opening a store:

You should consider opening an eBay store if all of the following are true:

  • You are an experienced eBay seller — that is, you've completed over 50 eBay sales transactions.

  • You have a steady stream of inventory to sell.

  • There is some unifying aspect to the items you sell, just as in a typical retail store.

  • You want to categorize and/or cross-promote your auctions and others' merchandise.

  • You have a relationship with existing eBay customers or believe you can attract new customers to your store.

  • You have the necessary time and energy (expect to spend several additional hours a day managing your eBay store).

eBay provides a set of eBay Stores FAQs to explain store basics.

You should probably not open an eBay store if any of the following are true:

  • You are just starting out at eBay.

  • You have limited merchandise to sell.

  • You specialize in one-of-a-kind merchandise that requires custom listings for each item. thereby making it difficult to automate your listings.

  • You are already strapped for time managing your usual eBay sales.

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