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First, the bottom line: When it comes to finding merchandise to sell on eBay, there’s good news and not-so-good news. The good news is that eBay has plenty of research available so you can find out exactly what people are buying (and lots of other sales-related information). The not-so-good news is that everyone else can get that information, too, which sometimes makes it difficult to outsmart your fellow sellers. If you’re moving your brick-and-mortar retail store online, then you probably already have a supply of steady inventory to sell, and it’s not an issue. But if you’re starting fresh, your best strategy is to combine something you know or like with something that will sell. For example, if you’re familiar with auto repair, then you may want to concentrate on selling hard-to-find Fiat parts or accessories. If things don’t work out with your choice of merchandise, don’t panic. You can change your approach with a few keystrokes, going from toys to office supplies to snow globes. Successful selling — whatever you choose to sell – requires monitoring, patience, and flexibility.

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