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First the bottom line: Your shipping policies — how fast you ship and whether you offer free or reasonably priced shipping and handling — are really part of your marketing effort on eBay. If you handle shipping well, customers will  come back, and they’ll recommend you to their friends. Your choice of shipping system and your ability to ship quickly will also affect your eBay business’s efficiency and, ultimately, your bottom line. A fair and responsive refund policy is part of your marketing, too, and can increase your traffic and encourage repeat customers.

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