Conducting a Trademark Search FAQ
Should local businesses care what trademark someone else in another part of the country is using?
2. Should local businesses care what trademark someone else in another part of the country is using?
Short answer: Yes. Now for the long answer: After the Internet took hold in the late 1990s, the concept of location took on a whole new meaning. Instead of being rooted in physical space, businesses now jockey for location in cyberspace. Vast numbers of businesses -- even local enterprises -- have put up their own websites, creating a new potential for competition (and confusion) in the marketplace.
Because of this, every business owner must pay attention to whether a proposed trademark has already been taken by another business, regardless of that business's physical location. Even if your business sells products or services only to local customers, a competing out-of-state business (with a similar trademark) may be trying to sell products or services to your customers.