Choosing a Business Name FAQ

Questions:

• What's the best type of name for my business?
• What issues should I keep in mind when picking a name for my business?
• How do I find out if the business name I want is available?
• What is a trademark?
• What is the "legal name" of my business?
• What is a fictitious business name?
• Do I have to register my business name?
• Can I change my business name to include "Inc." or "LLC"?

Answer:

What's the best type of name for my business?

There's no one-size-fits-all formula for picking a great business name. The best name depends on a host of considerations -- some as obvious as the kind of business you do, others as unique as your own tastes and style. There are, however, a few guidelines that will steer you in the right direction. A good business name should:

• be distinctive
• be memorable
• be easily spelled and pronounced
• suggest the products or services you offer, and
• distinguish you from your competitors.

For more information, read about how Distinctive Names Receive More Trademark Protection.