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Firm Overview

Having spent nearly twenty years with General Electric in both technical and sales/marketing positions, I entered the legal profession to provide clients with a business and legal perspective on technology and energy. Focusing at first on intellectual property, my legal expertise has grown to include protection of intellectual property, licensing, establishing management teams for the exploitation of new technologies in new businesses, establishment of international energy companies, as well as more local legal tasks such as establishing wineries, protecting their brands, investment capital, and using my extensive construction background to assist those who find themselves with either a construction defect or dispute.

In every case, my clientele and focus draws from my technical and business background. As a solo practitioner, I serve small independent inventors as well as medium size companies, including wineries, and am still involved in putting together infrastructure projects domestically and in South America.

Example cases

I am currently working on a patent application which should revolutionize the way automobile dealers go about contacting clients for new sales and ongoing service campaigns. This is still confidential at this point, but should issue in the next 12 months. The company is a bay area company counting such high profile investors as previous Chrysler chairman Lee Iaccoca.

I also worked on the NuKote cases adverse to HP, Canon and Epson, which litigation ended up invalidating a major portion of HP's ink jet cartridge patents in the defense of aftermarket ink-supplier NuKote Co. I also litigated the longest civil trial at the time in the County of Napa, involving unfair business practices, fraud, etc., Mini and Venuta v. Lair. We won seven of eight cases and settled the eighth case after 8 weeks in trial.

Main Office

Main
1110 Castle Oaks Drive
Napa  CA  94558

Phone
  • (707) 226-2616
Fax
  • (707) 307-0699

Fees

Free Initial Consultation?

Yes, free initial consultation

Services Offered For Fixed Fees?

There are a number of services in the intellectual property area that I perform in a range of costs. These typically should be discussed with each client to assure that a complete search can be performed based on the complexity of the technology employed.

Hourly Rates

$325 to $395 depending on the case and client.

Office Information

Office Hours

Monday through Friday
8:30 a.m. to 5:00 p.m.

If there is an emergency, I can be contacted by cell (provided to clients based upon need).

Emergency After Hours

Yes

Languages Spoken

Some Portuguese

How did your firm decide on the primary area of practice(s)?

I felt that my technological interests would be fed and satisfied in the technology/intellectual property area, and it has grown from there.

What is your firm's point of view regarding clients educating themselves on legal issues?

I believe that any education which can be gained by clients will inevitably assist them in communicating with their attorney(s) and ultimately help them assess the strength or weakness of their legal standing in important contexts. Further, education will help the client in understanding concepts and issues that lay persons without legal education will find confusing or perplexing.

Is your firm willing to review documents prepared by clients?

I perform this service on a regular basis. Hopefully, after working together, my clients improve the documents they create and establish a number of templates for which I can provide a final, economical review prior to use. Reviewing documents prepared by clients are always most useful in indicating the deal points considered important to the client, and further, give an indication of additional work or questions which must be asked and answered to yield a workable and complete legal document. I think it is fair to say that most times, the original client document I see is far different from the one ultimately generated and used but still mirrors the intent and subject matter of the beginning document, even if the structure and protections have been extensively enhanced.

Is your firm willing to coach clients who want to represent themselves?

This is a more difficult area because of the potential opportunities which may give rise to potential malpractice if communication breaks down or the client does not follow through on naturally linked legal concerns which ultimately reveal themselves in any negotiation and in business in general.

Gerald L. Robertson

Seventeen years with General Electric as a mechanical/nuclear engineer and positions in sales and marketing management provided an unusual base of experience for my entry into law in 1993.

Negotiating large transactions in the utility and industrial arena, primarily centered on power generation, led me to seek a legal education.

I spent several years with the major international law firm Coudert Brothers, where I concentrated on intellectual property protection, unfair business practice and IP litigation, as well as infrastructure projects in Asia and Latin America.

Having begun as an engineer and been trained as a business manager by the world's top corporation, General Electric, allows me to give a more unique perspective to my clients, not limited to legal advice, but having a strong foundation in business.

I have over thirty years experience in business on both sides of the legal fence, with a solid technological and business foundation.


I am efficient, professional and am a clear communicator. I like to get work done ahead of deadlines, and use my own resources only where needed, utilizing the client to perform certain functions which will integrate the client into the process, heighten understanding and save money.

Personal interests:

My personal interests range through automobiles, food & wine, music and guitars, and golf.

License
  • Bar Number: 160863
    California , 1992
Education
  • Golden Gate University School of Law
    Juris Doctor , 1992
    San Francisco, CA
    Activities: Mock Trial Team & ABA Competition Region Finalist - Fall 1991 through Spring 1992, Recipient Of The AM-JUR Award - Mock Trial Competition - Spring 1992, Vice President - Environmental Law Society 1989
  • Arizona State University
    Bachelor of Science , 1976
    Tempe, AZ
    Engineering

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