Gartenberg Gelfand Hayton & Selden, LLP

International Business and IP Protection

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Firm Overview

I began my sole practice in 1985, focusing on business counseling for individuals and companies, especially those with foreign ownership, customers or suppliers. Protection of intellectual property, particularly trademarks and copyright, is a key component of the business strategy for these companies, and now occupies a central position in my practice.

Example cases

I value long-term client relationships more than single cases. I have represented a number of my Bay Area clients for over 25 years, including a freight forwarder, a commercial printer, and a manufacturer of outdoor equipment.

Major single assignments include the sale of a privately-held German chemicals company to a pre-IPO company located in California, and the 10-week negotiation of an ASP hosting and sales relationship with IBM on behalf of a database search provider.

My foreign clients sell many types of products and services in the U.S., including software, building materials, food, and consumer goods, through subsidiaries, distributors and agents.

Main Office

Gartenberg Gelfand Hayton & Selden, LLP
220 Montgomery Street 15th floor
San Francisco  CA  94104

Phone
  • (415) 788-6230
Fax
  • (415) 788-7009

Barton S. Selden

After working both in-house and at small firms, I decided early on to open my own practice to focus on business, intellectual property, and international transactions.

Living and studying outside of the U.S., and teaching U.S. law to lawyers and law students from other countries, keeps me aware of the many ways to solve problems which arise in any legal system, and the need to anticipate potential problems in communication.

Placing a legal or business problem in context and identifying a practical approach to achieve the client's goals.

Working with people from different backgrounds to identify hidden assumptions that can lead to future conflicts.

Bridging gaps and resolving conflicts between different systems to achieve results which are desirable for both sides.

Pragmatic, hands-on, diplomatic.

Personal interests:

Travel, gardening, theater.

License
  • Bar Number: 113218
    California , 1984
Education
  • University of Berkeley, Boalt Hall
    J.D. , 1983
    Berkeley, CA
  • Vrije Universiteit Brussel
    LL.M, International and Comparative Law , 1985
    Brussels, Belgium
    LL.M Thesis: Comparable Worth in Europe
  • University of California
    Political Science , 1979
    Irvine, CA

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