Nolo's Plain-English Law Dictionary

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Trade Name: The formal or official name of a business -- that is, the name the business uses on its letterhead and bank account. A trade name may serve as a company's trademark if it is used to market the company's goods or services. For example, "Dell" is the trade name for Dell, Inc. It is also a trademark used by the company for personal computers, servers, software, and certain computer-related services. Compare: trademark