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Business Plan FAQ


Learn how, when, and why to write a business plan for your small business.

»  What is a business plan?

Do I need to create a business plan even if I'm not going to borrow money?

How do I write a business plan?

What is a business plan?

A business plan is a written document that describes the business you want to start and how it will become profitable. A business plan usually begins with a statement outlining the purpose and goals of the business and goes on to show how the business owner will realize those goals, including a detailed marketing strategy. A complete business plan also contains a formal break-even analysis, a profit-and-loss projection, and a cash-flow analysis designed to show that if the business develops as expected, it will make money.

For more information, see The Essentials of a Business Plan.

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