Get Your Business Online
by
Attorney Richard Stim
Make a simple information website or a robust e-commerce store for your business.
Establishing a website can be an efficient, relatively inexpensive way to reach customers, clients, and fans. Your website can provide access to your business that is constantly and globally available to customers. If you want to invest a little more time and effort, your site can be used for direct sales -- a great way to increase your profits.
If you have a computer and you’re willing to learn, you can probably have your website up and running in a few weeks. Creating and hosting a website can now be accomplished by even the most tech-challenged. If you’ve got other priorities, you can hire a website developer to custom design the site for you. Here are some quick solutions and pointers that will eliminate some of the mystery surrounding the creation of websites.
Information-Only Website
If you plan to use your site primarily to provide information about your business, you can design and launch a site pretty easily. Here are a couple of routes you can take.
Quick and easy: Create a blog. Blogs, short for web logs, were initially used as journals. Nowadays, blog has come to mean any easily updated Web page that you regularly add information to. To create a blog, all you do is start an account (check out www.blogger.com or www.typepad.com), pick a template and the background colors for your blog, and then upload text. The advantage of a blog is that you can establish one in less than an hour. The disadvantage is that in order to maintain interest, you’ll need to regularly refresh with new information.
|
